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Twitter & SEO.

Twitter is filled with discussion on the worlds latest news and events. In many cases, groundbreaking news stories are released on Twitter before the worlds major news outlets. The death of Osama Bin Laden is the perfect example—it was leaked on Twitter by a former chief of staff to the US Defense Secretary and within minutes it was all over the news.

Google have recognized this and use Twitter activity in their algorithm. While it may not be as strong as other social networks, you can use Twitter to build up your overall SEO strength. Twitter is a great social network to weave into your SEO strategy as you can schedule a lot of your tweets in advance without coming across as too spammy, and manage your account with only a small commitment of time and effort.

Schedule tweets to your pages such as Hootsuite and start building up your tweet counts on your pages. Mix this up with relevant and informative tweets about your industry. You should aim for a maximum of 12 tweets per day. 12 Tweets per day is roughly the limit you can post without annoying your followers. If you’re lazy like me, you can schedule all of your tweets about 3 months in advance.

If you want to encourage site visitors to tweet your content for you, include a “tweet this page” link on every page or blog post on your web site.

Tweetdeck -Free


Free and easy Twitter management software. You can install Tweetdeck on your computer and manage your whole Twitter account from inside the program. Popular features include managing multiple accounts, scheduling tweets, and arranging feeds so you only see updates from Twitterers youre interested in.

Hootsuite -Free to start. $10 monthly for power users.


More advanced than Tweetdeck, you can use Hootsuite to schedule tweets, analyze social media traffic, manage multiple accounts, create social media reports to monitor your success, and much more. Recommended for power users or automating multiple accounts.

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